McDonald's recruits real moms to convince other moms that fast food is OK. There's nutrition in french fries! Really! They're full of potassium! This is almost a direct quote from this article. Moms volunteer to go behind the scenes to see how McDonald's produces its food and report back on a McDonald's website. The company is betting on recent evidence that the public believes "people like themselves" more than experts or journalists. (Apparently the same sentiment that revved up red-meat Republicans at Sarah Palin rallies.) Among the amazing discoveries the women made: Egg McMuffins contain actual eggs! Salads are bagged by plastic-gloved hands! "McDonald's is gambling that even if the moms say negative things -- one said the food contains too much sodium -- the company will win points for transparency." Too much sodium? Naah, I don't believe it.
McDonald's Courts Moms as Fast Food Emissaries
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